Case Study
Product Innovation with BeReal
Designing the Next Big Social Feature
Project Goals
Design and prototype the next breakthrough social feature for BeReal's 40M+ user platform. The objective is to boost monthly active users (MAUs) and deepen engagement while preserving BeReal's core mission of authentic, unfiltered connection. Deliverables include a comprehensive product strategy, user research insights, competitive analysis, and a portfolio-ready feature prototype.
My Role
Serving as Product Manager through Extern's externship program in partnership with BeReal. Leading end-to-end product discovery—from user research and journey mapping to competitor analysis and feature prototyping. Collaborating directly with cross-functional stakeholders to translate insights into actionable product recommendations that drive real business impact at scale.
Key Results
In Progress
Focus Groups
Peer usability testing and feedback synthesis
In Development
Prototype Status
Interactive feature flow in Canva
5 of 5
Deliverables
User journey, competitor analysis, prototype, tests, pitch deck
Executive Summary
Currently designing and prototyping a new social feature for BeReal, a fast-growing social app with 40M users worldwide. Leading user research, competitor analysis, and feature prototyping to boost monthly active users (MAUs). This hands-on externship provides portfolio-ready product management experience and direct exposure to real PM decision-making at scale.
The Challenge
BeReal is fighting to stay relevant in a landscape dominated by filters and algorithms. The challenge is to design a feature that drives engagement and user growth while staying true to BeReal's mission of authentic, unfiltered connection. The feature must resonate with BeReal's user base and compete with engagement-driving features from TikTok, Instagram, and Snapchat.
My Approach
Mapping end-to-end user journey to identify friction points and drop-off moments
Conducting competitive analysis of TikTok, Instagram, and Snapchat engagement features
Designing and prototyping new feature in Canva with interactive flows
Running focus group tests to validate feature concept and gather user feedback
Synthesizing insights into high-impact stakeholder pitch deck
Key Achievements
Developing portfolio-ready product management deliverables
Gaining hands-on experience with real PM workflows and decision-making
Learning feature design methodology from industry leaders
Building network with BeReal leadership and product team
Creating presentation and storytelling skills for stakeholder communication